Marketing Tactics

Developing Eye-Catching CTAs for Direct Mail Marketing

Abhishek Pattanaik -
Direct mail marketing may be considered an outdated strategy in the digital age. Without eye-catching CTAs, the strategy remains incomplete. So, how should a business develop those magic words that prompt a customer to take immediate action?

How to Do a Competitive Analysis for Your Business

Abhishek Pattanaik -
Irrespective of your industry, analyzing your competitor is necessary in order to fulfill your business goals. Conducting a routine competitor analysis will help you identify other contestants in the marketplace and assess their respective strengths and weaknesses.

4 Loyalty Programs: Find the Best One for Your Business

Abhishek Pattanaik -
Loyalty programs are a great way to secure earnings by ensuring customer engagement. There are many programs for a company to choose from. However, selecting the incorrect one can result in loss of customers thereby loss in sales and perhaps reputation of the brand.

Leveraging Creativity with Guerrilla Marketing

Siddhraj Thaker -
Incorporating Guerrilla Marketing into your strategy requires thinking outside the box and embracing unconventional approaches that resonate with your target audience.

Challenges Every B2C Marketing Leader Is Facing in 2024

Siddhraj Thaker -
With the digitalization of current business models and processes, today’s marketing leaders have more responsibilities than ever before. The challenges vary from coping with...

How Insights Fuel Marketing for Finance Companies

Melwin Joy -
Finance companies need to be on the watch for any issues related to their company or the market. Any constraints in budget based on...

Sales Metrics that Matter: Key Performance Indicators for Sales Success

Purvi Senapati -
In today's competitive business landscape, measuring and analyzing sales performance is crucial for sustained success. Sales metrics, also known as key performance indicators (KPIs),...
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