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Strategies for Leading an Organizational Change Effectively

Abhishek Pattanaik -
Some employees see a change as a hurdle while others consider it an opportunity. As a result, aligning the entire team to execute a successful organizational change can be difficult.

Developing Eye-Catching CTAs for Direct Mail Marketing

Abhishek Pattanaik -
Direct mail marketing may be considered an outdated strategy in the digital age. Without eye-catching CTAs, the strategy remains incomplete. So, how should a business develop those magic words that prompt a customer to take immediate action?

Reasons Firms Develop a Resistance to Technological Change

Abhishek Pattanaik -
Technological evolution has been a defining characteristic of the 21st century. With it, the pressure to transform and adapt has been an immense burden on the backs of businesses.

Mastering Business Ethics: A Solid Code of Conduct

Abhishek Pattanaik -
Each firm exhibits their ethics by developing a solid code of conduct. This acts as a guideline for employees by establishing the company culture and highlighting the expected behavior standards. But what good does it do for the business?

How to Establish Your Own Lean Startup in 2024 

Abhishek Pattanaik -
Over 50% of startups fail in the first five years of operation. The lack of a solid product that failed to meet or capture enough market demand is one of the biggest reasons. In 2008, Eric Reis published a book in which he formulated the concept of lean startups.

How to Do a Competitive Analysis for Your Business

Abhishek Pattanaik -
Irrespective of your industry, analyzing your competitor is necessary in order to fulfill your business goals. Conducting a routine competitor analysis will help you identify other contestants in the marketplace and assess their respective strengths and weaknesses.

3 Key Benefits of Joining the Cloud

Abhishek Pattanaik -
The pandemic has shown that organizations must explore a cloud-first strategy if they wish to thrive. Many have not realized the advantages of switching to the cloud. Innovative businesses that understood and embraced digital and cloud technology at an early stage have seen double-digit growth. 
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